If you’re familiar with the world of marketing, you’ve likely heard of the PESO model. This innovative approach to marketing has gained significant traction in recent years, thanks to its effectiveness in enhancing brand awareness and driving conversions. The PESO model is an acronym for Paid, Earned, Shared, and Owned media, and it involves creating a cohesive strategy that integrates these different media types. In this blog post, we’re going to explore PESO model examples and give you the know-how needed to leverage this approach effectively.
The PESO model is an intelligent and comprehensive approach to marketing and PR. Companies who use this model understand that a website, a few social media posts, and paid ads aren’t enough to create a strong marketing plan. Instead, a combination of paid, earned, shared, and owned media is essential to develop an effective and profitable strategy. Using PESO model case studies, we’ll demonstrate how brands of all sizes can incorporate this approach to improve their marketing efforts.
One of the most significant benefits of the PESO model is that it allows brands to concentrate their marketing efforts on the relevant audience. For example, the 5 Peso bill value might not mean anything to a person outside of the Philippines. Still, for Filipinos, it carries significant cultural and financial value. The incorporation of factors such as these, in combination with marketing analytics, can lead to a highly effective brand strategy that reaches its target audience.
One of the things we’ll cover in this blog post is how to use PESO model brand examples to create outstanding marketing and PR plans. By examining the ways in which major brands have incorporated the model, we’ll provide you with essential insights on how to develop your own successful approach.
So, whether you’re just getting started with the PESO model or looking for insights to improve your already existing strategy, this comprehensive PESO model breakdown is sure to provide you with vital information necessary to expand your business and grow your brand presence.
5 Peso Bill Value
If you’re from the Philippines, you’ve most likely come across a 5 peso bill at some point in your life. But have you ever stopped to think about the value of this seemingly insignificant bill? Here are some interesting facts about the 5 peso bill value that may surprise you:
History of the 5 Peso Bill
- The 5 peso bill was first introduced in the Philippines in 1949, during the presidency of Elpidio Quirino.
- The original design featured an image of a woman carrying a child, representing the country’s struggle for independence.
- Over the years, the design of the 5 peso bill has undergone numerous changes, with the most recent version featuring the image of Emilio Aguinaldo, the first president of the Philippines.
What Can You Buy with a 5 Peso Bill
- A 5 peso bill may seem like a small amount, but it can still buy you some useful items in the Philippines, such as a piece of candy or a small packet of chips.
- In some provinces, you can even buy a small portion of fresh fruits or vegetables for 5 pesos.
The Future of the 5 Peso Bill
- Despite the increasing use of cashless payment methods in the Philippines, the 5 peso bill remains an important part of the country’s currency system.
- In fact, the Bangko Sentral ng Pilipinas (BSP) announced in 2020 that it would be releasing a new and improved version of the 5 peso bill to commemorate the 500th anniversary of the arrival of Portuguese explorer Ferdinand Magellan in the country.
In conclusion, while the 5 peso bill may not seem like much, it is an integral part of the Philippines’ currency system and has a rich history and culture behind it. So the next time you come across a 5 peso bill, don’t underestimate its value.
Peso Model Case Study
The Peso model, developed by Franklin Allen and co-authors in 1989, is a framework for understanding why some countries are able to attract foreign investment more successfully than others. To illustrate the concept and practical application of the Peso model, let’s take a look at a real-life case study below.
A Tale of Two Countries: Japan and Argentina
Japan and Argentina are two countries that provide an excellent comparison case as they have both undergone economic crises. However, Japan’s post-war era has seen the country’s economy grow and prosper significantly, while Argentina, on the other hand, has been hit by a series of economic, monetary, and political crises. Let’s take a deeper look at each country’s experience with the Peso model in play.
Japan
- Japan is a country located in East Asia and is known for its highly-developed economy, technological advancements, and explosive economic growth.
- Japan’s success in attracting foreign investment can be attributed to a few reasons:
- the country has a stable political and economic environment
- it has a highly-educated workforce
- the country has well-established legal systems and regulations that protect foreign investors
- it has a vibrant consumer market with a great purchasing power
- This positive reception towards foreign investors parallels Japan’s successful development in the post-war era.
Argentina
- Argentina is a country located in South America and is known for its natural resources, stunning landscapes, and rich cultural traditions.
- However, Argentina’s history has been a story of economic crises that have resulted in high levels of poverty, unemployment, and social instability.
- Argentina has struggled with attracting foreign investment, and this can be attributed to a few factors:
- the country has a history of political instability
- uncertain and inconsistent economic policies
- a lack of adequate legal and regulatory systems that work to protect foreign investors
- a poorly-educated populace that lacks high levels of technical expertise
- These factors have contributed to the country’s inability to attract long-term investment and economic growth.
Key Takeaways
- Attracting foreign investment is critical for a country’s economic growth, and the Peso model helps to explain why certain countries are more successful than others.
- A stable political and economic environment, well-established legal systems, and a highly-educated workforce are some of the factors that can help a country attract foreign investment.
- Inconsistent economic policies, a history of political instability, and a poorly-educated populace can be significant barriers to foreign investment.
By examining the case studies of Japan and Argentina, it becomes clear how different policy choices and historical experiences can lead to divergent outcomes in terms of attracting foreign investment. Understanding the Peso model can help policymakers and analysts identify potential barriers and opportunities for economic growth in different countries.
The Value of 1 Peso in 2000
If you’re curious about the worth of 1 peso in the year 2000, you’ve come to the right place. The reality is, the value of money is a topic that is often overlooked, but it is of great importance. Knowing the value of 1 peso in 2000 can help you understand how money has changed over time and how it affects our daily lives. In this section, we’ll explore the value of 1 peso in the year 2000.
What was the value of 1 peso in the year 2000
In the year 2000, one peso was worth approximately 0.10 US dollars. This means that 1 US dollar was equivalent to around 10 pesos. The exchange rate fluctuated throughout the year, but it remained in the same range.
Why is the value of 1 peso in 2000 important
Understanding the value of money, even if it’s just one peso, can have an impact on your personal finances. Here are some reasons why the value of 1 peso in 2000 is important:
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Inflation: Knowing how much money was worth in the past can help us understand inflation and how it affects prices. For instance, if you bought an item worth 10 pesos in 2000, it should cost you around 60 pesos today, taking inflation into account.
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Exchange rates: Knowing the value of 1 peso in 2000 can help you understand how exchange rates have changed over time. You can use this knowledge to plan your travels, investments, and international business deals.
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History: Understanding the value of money can give you a glimpse into the economic and political history of a country. It can also help you understand the impact of major events like economic crises, wars, and revolutions.
Understanding the value of 1 peso in 2000 can be an eye-opener. It can help you understand how money has changed over time, and how it affects our daily lives. Whether you’re a history buff, a financial planner, or just curious about the value of money, knowing the worth of 1 peso in 2000 can provide valuable insights.
Peso Model Social Media: A Guide to Effective Advertising on Social Media
The Peso Model is a popular advertising framework used by businesses to create effective advertising campaigns. With the rise of social media platforms, it has become even more important for businesses to leverage these platforms to reach a wider audience. In this section, we’ll take a closer look at how you can use the Peso Model to develop successful social media advertising campaigns.
The Peso Model: A Quick Recap
Before we dive into the specifics of using the Peso Model on social media, let’s do a quick recap of what the Peso Model actually is. PESO stands for Paid, Earned, Shared, and Owned media. It’s a marketing framework that helps businesses structure their marketing efforts into four distinct categories.
- Paid Media: Any content that you pay to have placed in front of your target audience.
- Earned Media: Any content that is created by others about your business or brand and shared with their audience.
- Shared Media: Content that your brand creates and shares on social media.
- Owned Media: Any content that your brand creates and owns, such as your website or blog.
Applying the Peso Model to Social Media
Now that we have a better understanding of the Peso Model, let’s look at how we can apply it to social media.
Paid Media on Social Media
Paid social media advertising is an excellent way of ensuring your content is seen by a wider audience. Here are a few examples of paid advertising options on social media:
- Facebook Ads: Facebook offers a wide range of advertising options, including video ads, carousel ads, and sponsored posts.
- Instagram Ads: Instagram allows businesses to run ads on their platform, including photo ads, video ads, carousel ads, and stories ads.
- Twitter Ads: Twitter offers various advertising options, including promoted tweets and promoted accounts.
- LinkedIn Ads: LinkedIn provides various advertising options, including sponsored content, sponsored InMail, and display ads.
Earned Media on Social Media
Earned media is all about getting others to create content about your brand or business. Here are a few ways to generate earned media on social media:
- Influencer Marketing: Working with influencers on social media can be a great way of generating earned media. They can create content on your behalf and share it with their followers.
- User-Generated Content: Encouraging your customers to create content about your brand or business can lead to a lot of earned media.
- Hashtags: Creating a branded hashtag can encourage users to create content around your brand and share it.
Shared and Owned Media on Social Media
Shared and owned media are all about the content that your brand is creating and sharing on social media. Here are some tips for creating and sharing effective content:
- Choose the Right Platform: Different social media platforms have different audience demographics and preferences. Ensure you’re creating content that resonates with the audience on each platform.
- Consistency is Key: Posting consistently on social media is important for building brand awareness and engagement.
- Use Visuals: Social media is a visual platform. Use high-quality images and videos to make your content stand out.
- Utilize Engaging Captions: Captions are an excellent way of adding context to your visuals and driving engagement.
The Peso Model is an excellent framework for developing successful social media advertising campaigns. By understanding how each component of the model works, you’ll be able to develop a more comprehensive and effective social media strategy. Remember to always keep your target audience in mind and create content that resonates with them.
Gini Dietrich PESO Model
The PESO model has become an essential tool for PR and marketing professionals in recent years. One of the individuals who have contributed to the refinement and popularization of the framework is Gini Dietrich. Let’s take a closer look at her contribution to the PESO model:
Who is Gini Dietrich
Gini Dietrich is a renowned communication professional with over two decades of experience. She is also the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm. Gini is a prolific blogger, author, and speaker, and she is well-known for her thought leadership in the PR and communication industry.
Gini Dietrich’s Contribution to the PESO Model
Gini Dietrich has played an instrumental role in refining the PESO model and making it more accessible and practical for marketing and communication professionals. Here are some of her contributions to the PESO model:
- Gini introduced the notion of “owned media” to the PESO model, which refers to the channels that organizations own and control, such as their websites, blogs, and social media profiles.
- She also emphasized the importance of integrating paid media into the PESO model, as it can help amplify the reach and impact of earned and shared media efforts.
- Gini advocated for a more holistic and integrated approach to PR and marketing, where all four media types (paid, earned, shared, and owned) are aligned and working together towards a common goal.
- She emphasized the importance of measurement and analytics in the PESO model, as it can help organizations track the effectiveness of their media efforts and adjust their strategy accordingly.
Key Takeaways
- Gini Dietrich is a prominent communication professional, speaker, and author.
- She contributed to the refinement and popularization of the PESO model, emphasizing the importance of owned media, paid media, integration, and measurement.
- The PESO model is an essential tool for PR and marketing professionals, providing a framework for aligning and integrating all media types towards a common goal.
Peso Model Brand Examples
In the world of marketing, the Peso Model is a strategy for businesses to organize their media spending into paid, earned, shared, and owned media. To better understand how the Peso Model works, let’s take a look at some real-life examples of companies using this marketing strategy effectively. Here are some of the most notable Peso Model brand examples:
Paid Media Examples
Paid media refers to advertising and promotional channels that businesses pay for to reach their target audience. Here are some examples of successful paid media campaigns using the Peso Model:
- PepsiCo’s Super Bowl LIII Ad: PepsiCo’s paid media campaign during Super Bowl LIII, featuring a lip-sync battle between actors Steve Carrell, Lil Jon, and Cardi B, generated over 4 million views on YouTube alone.
- Coca-Cola’s FIFA World Cup Partnership: Coca-Cola’s paid media campaign during the 2018 FIFA World Cup was an excellent example of using paid media to leverage a shared media opportunity. Coca-Cola’s advertising during the World Cup generated over 10 billion impressions across different social media platforms.
Earned Media Examples
Earned media refers to the positive exposure that businesses receive through word-of-mouth, media mentions, reviews, and other unpaid avenues. Here are some examples of successful earned media campaigns using the Peso Model:
- Oreo’s Super Bowl Tweet: During the 2013 Super Bowl blackout, Oreo’s social media team quickly responded with a tweet that said: “You can still dunk in the dark.” The tweet went viral and generated over 16,000 retweets.
- Nike’s Colin Kaepernick Ad: Nike’s 2018 ad campaign featuring NFL player Colin Kaepernick generated a lot of buzz through earned media channels, with several media outlets covering the controversy and sparking conversations on social media.
Shared Media Examples
Shared media refers to content that businesses share with their audience, creating a community and encouraging engagement and interactions. Here are some examples of successful shared media campaigns using the Peso Model:
- Starbucks’ Red Cup Contest: In 2015, Starbucks launched a shared media campaign where they encouraged customers to share photos of their red holiday cups on social media. The campaign generated over 40,000 posts on Instagram and Twitter.
- Burberry’s Art of the Trench: In 2009, Burberry launched a shared media campaign that invited people to share photos of themselves wearing Burberry’s iconic trench coat. The campaign generated over 12,000 submissions and helped create a sense of community among Burberry fans.
Owned Media Examples
Owned media refers to the channels that businesses control, including their website, blog, email list, and social media accounts. Here are some examples of successful owned media campaigns using the Peso Model:
- L’Oréal’s Makeup Genius App: L’Oréal’s Makeup Genius app allows users to test different makeup looks virtually. The app serves as a great example of using owned media to provide customers with added value while also promoting L’Oréal’s products.
- Tesla’s Social Media Accounts: Tesla does an excellent job of using its owned media channels to engage with its audience and share updates about their products. Tesla’s social media accounts have a large following, with Elon Musk’s Twitter account often making headlines due to his controversial tweets.
In conclusion, the Peso Model is a versatile marketing framework that can help businesses organize their media spending effectively. By using paid, earned, shared, and owned media in a strategic way, businesses can generate positive exposure, cultivate customer loyalty, and ultimately increase their revenue. These Peso Model brand examples demonstrate the effectiveness of the model and provide valuable insights into how businesses can leverage it for their own marketing campaigns.
Peso Model Public Relations
Public relations is an essential aspect of modern business management and marketing strategy. It involves building and maintaining relationships between a business and its target audience to create a positive image and maintain goodwill. The PESO model is a framework that helps businesses structure their PR campaigns across different media channels, including:
Paid Media
Paid media refers to advertising and sponsored content that a business pays for to promote its products or services. Examples of paid media include:
- Social media ads
- Display ads
- Search engine marketing
- Influencer marketing
Earned Media
Earned media refers to coverage of a business or its products or services that it has not paid for. This type of media coverage can be influential in shaping public opinion regarding a brand. Examples of earned media include:
- Media coverage in newspapers, magazines, or online news sources
- Product reviews
- Social media shares
Shared Media
Shared media refers to content that a business shares on its own social media platforms or other online channels. In this way, a business can engage with its audience and build brand awareness. Examples of shared media include:
- Social media posts
- Blog posts
- Videos
Owned Media
Owned media refers to content that a business owns and controls. Examples of owned media include:
- Website content
- Email marketing campaigns
- Brochures and other printed materials
By leveraging the PESO model, businesses can design comprehensive PR campaigns that target their audience across different media channels. This model is flexible and customizable, allowing businesses to adjust campaigns as needed to maximize impact and reach.
Key Takeaways
- The PESO model is a framework that businesses can use to structure their PR campaigns across paid, earned, shared, and owned media channels.
- Paid media refers to advertising and sponsored content that a business pays for.
- Earned media refers to coverage of a business or its products or services that it has not paid for.
- Shared media refers to content that a business shares on its own social media platforms or other online channels.
- Owned media refers to content that a business owns and controls.
- Leveraging the PESO model can help businesses design comprehensive PR campaigns that target their audience across different media channels.
What is an Example of a PESO Model
If you’re looking for examples of a PESO model in action, you’re in luck! Companies from a wide range of industries and sizes have successfully implemented this framework. Here are a few examples of PESO model strategies in action:
Owned Media
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Blogging: Companies like HubSpot, Moz, and Buffer have built their entire brand on blogging. They use it to share their expertise, build trust with their audience, and drive traffic to their website.
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E-books and Whitepapers: Companies like Nielsen and Salesforce create in-depth e-books and whitepapers that provide value to their readers and collect valuable leads for their sales teams.
Paid Media
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Social Media Ads: Facebook, Twitter, Instagram, and LinkedIn all offer highly targeted ads that allow companies to reach specific audiences.
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Influencer Marketing: Companies like Glossier and Amazon partner with influencers in their industry to reach new audiences and build their brand.
Earned Media
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Public Relations: Companies like Apple and Coca-Cola have dedicated PR teams that work to generate media coverage and positive buzz for their products and services.
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Reviews and Testimonials: Companies like Amazon and Yelp rely on customer reviews and testimonials to build trust with potential customers.
Shared Media
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Social Media: Companies like Wendy’s and Old Spice have built a massive following on social media by creating engaging content and interacting with their audience.
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User-Generated Content: Companies like GoPro and Red Bull encourage their customers to share photos and videos of their products on social media, creating a powerful form of social proof.
These are just a few examples of how companies are using the PESO model to build their brand and drive business results. By creating a well-rounded strategy that combines owned, earned, paid, and shared media, companies can ensure that their message reaches the right audience through the right channels.
Paid, Owned, Earned, Shared Media Examples
In the world of marketing, there are four types of media – paid, owned, earned, and shared. Each of these types plays a critical role in building a successful marketing campaign. In this section, we will discuss each type of media and provide examples of how brands can use them to their advantage.
Paid Media
Paid media refers to any brand messaging that requires payment to reach its intended audience. Examples of paid media include:
- Google Ads – Ads that show up at the top of Google search results.
- Social Media Ads – Ads on social media platforms such as Facebook, Instagram, and Twitter.
- TV Commercials – Advertisements that air on national and local television channels.
- Print Ads – Advertisements in newspapers, magazines, billboards, and other print formats.
- Influencer Marketing – Paying influencers to promote products or services to their followers.
Paid media offers a fast and easy way to get your message in front of a large audience. By targeting specific demographics and interests, paid media can help you reach your ideal customers.
Owned Media
Owned media refers to any brand messaging that you create and own. Examples of owned media include:
- Website Content – Blog posts, articles, videos, and other content that you produce for your website.
- Social Media Posts – Posts on your company’s social media accounts.
- Email Marketing Campaigns – Marketing emails sent to your subscribers.
Owned media is an excellent way to build and maintain a strong online presence. By creating high-quality content that resonates with your audience, you can establish yourself as an authority in your industry.
Earned Media
Earned media refers to any brand messaging that you acquire through third-party endorsements. Examples of earned media include:
- Media Coverage – Articles written about your brand by journalists or bloggers.
- Reviews – Positive reviews from satisfied customers on third-party review sites.
- Social Media Posts – User-generated content shared by your customers on social media.
Earned media is valuable because it provides social proof of your brand’s value. When customers see that others are talking positively about your brand, they are more likely to trust you and consider doing business with you.
Shared Media
Shared media refers to any brand messaging that your audience shares with their friends and followers. Examples of shared media include:
- Social Media Shares – When your content, post, or video is shared among the community.
- User-Generated Content – Any content created by users (photos, videos, memes, etc.) that features your brand.
- Viral Content – Content that spreads rapidly across social networks, such as a popular meme or hashtag.
Shared media is powerful because it can lead to viral exposure for your brand. When your content goes viral, it can quickly become part of the cultural conversation and generate massive amounts of attention for your brand.
Paid, owned, earned, and shared media all have a place in your marketing strategy. By understanding the various types of media at your disposal, you can create campaigns that reach your ideal customers and achieve your marketing goals. Use the examples listed above as a starting point to begin leveraging paid, owned, earned, and shared media in your next marketing campaign.
